ISTOBAL launches new marketing services for the point of sale with the aim of boosting the profitability of car wash facilities, in its commitment to supporting the sector with comprehensive 360° value-added solutions. The Spanish group has designed a range of image services and promotions aimed at increasing sales in car wash businesses and improving the end-user experience, as more than 70% of purchasing decisions are made at the point of sale.

With its vehicle wash equipment, ISTOBAL provides a wide range of essential designs with a brand image for graphic printing as standard, in order to enhance the impactful, careful and differential aesthetics in the car wash areas. Signs, anagrams and stickers adapted to all types of mounts contribute to better visibility of the business, while allowing the end-user to be well informed of the operation and services available in each wash facility. All with the aim of creating the highest quality of service to meet the demands of increasingly demanding and knowledgeable users.

The value of promotions to drive business forward

ISTOBAL also offers a free catalogue with editable promotions and creatives to increase sales according to the needs of each wash area. From promotions aimed at increasing user traffic to the car wash facility, customer loyalty, cross-selling and recurrence, they are explained as a guide in this catalogue. It also provides information on how to run promotions, the communication media available, the creativity and all the information related to your print and application.

Premium Marketing Services

In addition, ISTOBAL has other premium marketing services that ensure an aesthetic boost in the wash areas to enhance a pleasant user experience, with impressive signage and extra vinyl aimed at this purpose.

The company, which aims to understand the tastes and needs of the end consumer through its various research, provides its customers with tailored advice on developing commercial strategies that meet end-user preferences and help to drive the business forward. 

In this sense, the premium service also includes ISTOBAL’s advice on actions to improve the digital positioning of the brand, on promotions at the point of sale, advertising and social media, among other marketing and communication actions.