ISTOBAL Accelerates Growth in Europe with the Launch of a New Subsidiary in Poland


ISTOBAL is fortifying its global presence with the establishment of a new subsidiary in Europe.  The opening of a new commercial office in Poland responds to local demands from the market, that is asking for a more direct approach on the local strategy from the Group.

This strategic venture marks ISTOBAL's twelfth subsidiary worldwide, aligning seamlessly with the imminent plans to inaugurate a new office in the South-West region of France.

ISTOBAL continues its strategic expansion in Europe with the opening of a new subsidiary in Poland focused on establishing a more direct relationship with its customers and seeking to provide tailored products and services, aligning seamlessly with the diverse needs of the market across various sectors.

The heart of ISTOBAL's operations in Poland will be strategically based in Poznan, housing commercial offices and a comprehensive infrastructure. This includes a network of technicians equipped with vans strategically dispersed throughout the country, ensuring a rapid and customized service catering to the unique demands of the local car wash market. The subsidiary will also maintain a robust inventory of spare parts, guaranteeing immediate service to its customers in the region.

Marcel Szmagara, a seasoned professional with extensive experience at ISTOBAL and a background with companies such as BKF, has been appointed as the General Manager of the subsidiary. Szmagara expressed his enthusiasm for the project, stating, "I am completely thrilled about this challenge. I believe it is our best move to meet the demands of our customers with an unwavering commitment to excellence, while concurrently fortifying our position in a region with immense potential."

ISTOBAL's Array of Solutions for the Polish Market

ISTOBAL is poised to offer its extensive range of products and services to professional customers and oil companies in Poland, showcasing the latest solutions unveiled in recent months. Among the cutting-edge equipment slated for the Polish market are the new M'WASH range rollovers, the ISTOBAL T'WASH30 tunnel car wash, commercial vehicle solutions equipment, pressure jet wash equipment, and a myriad of water treatment solutions.

Having installed over 1,000 units in the country over the past 30 years since its inception in the Polish market, the company anticipates a substantial upswing in turnover, projecting double-digit growth in the years ahead. ISTOBAL remains committed to delivering innovative solutions, exceptional service, and reinforcing its position as an industry leader in this dynamic and promising geography.