ISTOBAL will be investing in digitalisation, innovation and new business opportunities in 2020 to ensure its continued growth. As part of its strategic plan, the Spanish company intends to continue along the growth path of recent years by increasing the connectivity of its car wash facilities with Smartwash technology and by developing products and services that are adapted to new mobility scenarios and suited to all kinds of vehicles.
Likewise, with its Quality, Innovation, Chemical Products and Aftermarket departments, ISTOBAL will continue to consolidate its position as a global provider of innovative car wash solutions that improve the user experience and offer added value for the customer, making car wash businesses more profitable.
The group, which exports 78% of its production output to more than 75 countries worldwide, will also be making a bid to increase its market share across its locations to consolidate its leadership. It will be focussing part of its efforts on markets offering the greatest potential, such as the USA, New Zealand, China, Germany and Poland.
Other strategic approaches that ISTOBAL will be adopting in order to enhance its competitive edge and efficiency include the digitalisation of the company and introducing new technologies into its production plants. One example of the company's work in this area is the new, recently launched website, which employs a pioneering approach and incorporates cutting-edge technological advances, raising the bar for the sector.
International trade fairs
The company will continue with its internationalisation efforts in 2020 by attending the most important trade fairs in the sector, particularly in North America and Europe. ISTOBAL will be kick-starting the year by participating in AUTOMÄSSAN (15-18 January, Gothenburg), before continuing its European tour with events such as the BELGRADE CAR WASH SHOW (19-25 March, Belgrade – Serbia), BFI (27-28 March, Kolding – Denmark), UNITI EXPO (26-28 May, Stuttgart – Germany), AUTOMECHANIKA (8-12 September, Frankfurt – Germany), INNOTRANS (22-25 September, Berlin – Germany) and PERSONTRAFIK (20-22 October, Gothenburg – Sweden).
The US subsidiary will be one of the most active on the trade fair front this year, with more than 7 events on the calendar, including SCWA (29-31 January, Fort Worth – Texas), NADA (15-17 February, Las Vegas), WPMA (18-20 February, Las Vegas), CARWACS (3-4 March, Toronto – Canada), The Car Wash Show (6-8 April, San Antonio –Texas), Food Safety Summit (5-7 May, Rosemont – Illinois) and NACS (12-14 October, Las Vegas).
ISTOBAL will also be attending INTERMODAL (17-19 March, São Paulo – Brazil) and accompanying its distributors to a number of exhibitions throughout the world.