As discussed in previous posts, using promotions in your car wash facility helps you achieve your goals: increase sales, increase traffic, strengthen the organisational system, build trust with your business, gain visibility, and meet new potential customers.
There are different types of promotions, depending on the purpose and the audience we want to target. Today we will focus on the professional sector, promotions made to other companies, commonly referred to as partnerships or collaborations.
Think about whether you have a business with a fleet of vehicles close to your facility, for example, a delivery company, or a large company that is attended by hundreds of car employees every day. Wouldn't it be interesting to work with them and partner with your car wash to keep their fleet clean or attract more customers?
Here are the points you need to consider to implement the process of building a partnership and ensuring its success:
Define your goals
You should have a clear purpose in terms of growing your business. Answer: what do you want to achieve, how do you want to achieve it?
Identify your prospects
As not all are potential customers or audiences, not every company is a potential strategic ally. A potential ally is one who has values, goals, a clear social mission and, above all, shares interests with you. In addition, close proximity to your facility should be paramount to the company selection process.
Organise the first meeting
Before addressing the other company, prepare a document that will allow you to correctly state your proposal. Explaining exactly what it is and showing them all the benefits it will have for them will make the persuasive process much easier.
Show in this speech that you are the perfect partner to innovate and that with your collaboration both companies win (win-win).
Define common goals
An alliance can fail (or not even begin) if common needs and expectations are not well defined. It is best to leave everything in writing and make clear all rights, duties and “the small print” to avoid misinterpretations and confusion.
Finding synergy points between the two companies is the key to gaining a good understanding.
Always maintain the relationship
Strategic partnerships should be a long-term issue. If it’s truly strategic and successful, it will remain over time and consistently generate profits.
Perform periodic reviews. Evaluate the achievement of the proposed objectives, compliance with the rights and duties of each of the parties, as well as the adjustments to be made in order to improve and to continue collaborating on different actions.