ISTOBAL USA will attend the virtual NADA Show from 9th to 11th of February with the ISTOBAL M’1 rollover to consolidate its leadership in the car dealership sector. Despite 2020's challenges, the ISTOBAL’s US subsidiary starts the year with a positive outlook. In 2020, the company hit a new record in the ISTOBAL M’1 sales in North America with a double digit increase.

ISTOBAL USA CEO, Jimmy Sisk, has stated that car dealerships are continuing to make up nearly half of the M’1 rollover sales. Additionally, he has highlighted that in the coming years “we will focus part of our efforts on increasing our presence in this market segment by providing efficient and dependable solutions to dealerships”.

ISTOBAL USA’s CEO also emphasized that the ISTOBAL M’1 rollover is the most competitive model in the market for car dealerships and fleets achieving the quality and effectiveness demanded by these sectors. The M’1’s aesthetics, mechanics and functionality are unique for its price point and its wash quality and reliability are top-of-the-line.

The new arrangement of the nozzles, used for the application of chemical and water maximizes performance, minimizes consumption and optimizes product application. It also has flexible configuration possibilities for optional extras and a complete overlapping wash by vertical brushes with variable speed drive-controlled travel.

Some of the ISTOBAL M’1 options include: wheel wash, a powerful on-board or off board dryer, splash guards, front fairing, various chemical upgrades and custom graphics. In addition, using the patented Link-It Foam car wash brush, this rollover can also be used as a polishing machine.